Switchback (n): a zigzag road, trail, or section of railroad tracks for climbing a steep hill. We named our business Switchback because it pays homage to the uphill challenges we face as business leaders. It honors the notion that success is not linear.

We started our company to help you keep moving your Shopify business forward, and finding the wins in the challenges of the ascent.

At Switchback, we build Shopify apps to make managing your Shopify store easier. We strive to build better apps: that are intuitive, provide crazy good value, and simply work.